Referring to DearestEllie.
Official logos, approved descriptions, and brand basics — everything needed to write about or link to DearestEllie accurately. For interviews, quotes, or anything not covered here, write to [email protected].
These assets are provided for press, partner, and community use when referring to DearestEllie. Please do not alter the logo, change colors, or imply endorsement without permission.
Official logo files
The mark is a child reading on a hillside, holding a heart-shaped balloon. Please keep the mark and wordmark together, on light cream-toned backgrounds. Full palette and type reference: brand sheet (PNG).
Approved short description
DearestEllie (dearestellie.org) is a free, private family memory archive — a place to gather the stories, photos, voices, and letters that make a person knowable, so that a child who came too late can one day meet someone their family loved. It is run as a mission-locked nonprofit commons: archives are private by default, export anytime in an open documented format, and remembrance is never gated by payment.
Approved longer description
DearestEllie is a family memory commons. Families use it to build a private archive of someone they love — stories, photographs, recordings of their voice, letters, recipes, the small true things — contributed by the whole family and cared for by a steward. A Life Page gives the archive a permanent home the family can return to across generations.
Three commitments distinguish it from both social platforms and commercial legacy products. First, privacy: every archive is private by default and visible only to the family, never to the public or to advertisers. Second, portability: every archive exports free, at any time, into an open documented format with verifiable checksums — no family's memories are hostage to the service's fate. Third, the commons model: basic archives are free forever, remembrance is never gated by billing, and families who can contribute carry the cost for families who can't, through the Family Memory Fund. Donors cannot buy control over the mission.
DearestEllie also publishes free public-benefit materials — guides to interviewing elders, preserving photographs, and grief-informed remembrance, plus printable workshop kits used by libraries, senior centers, and hospice care teams. Its finances are published at dearestellie.org/transparency.
Mission statement
To keep the people a family loves knowable — by giving every family a free, private archive for the stories, photos, voices, and letters that make a person who they are, held in trust as a mission-locked commons where remembrance is never gated by payment.
Tagline
because their story is our legacy — always lowercase, always in full.
Organization & contact
| ORGANIZATION | DearestEllie — an independent, supporter-funded family memory archive |
| FOUNDER & STEWARD CONTACT | [email protected] |
| PRESS / MEDIA INQUIRIES | [email protected] |
| WEBSITE | www.dearestellie.org |
| SOCIAL PROFILES | X: @DearestEllieOrg — An account not listed here does not speak for DearestEllie. |
Approved images & graphics
Brand colors
Type: Playfair Display (headlines), Lato (body), IBM Plex Mono (labels).
How to refer to us
- The name is written DearestEllie — one word, capital D and capital E. Never “Dearest Ellie”, “DearestEllie.com”, or all-caps.
- The domain is dearestellie.org; link to https://www.dearestellie.org.
- Describe it as “a private family memory archive” or “a family memory commons”. Please don't describe DearestEllie as a social network, a genealogy database, or a memorial page service.
- It is free for families, and remembrance is never gated by payment — when pricing comes up, that is the accurate framing.
Press contact
[email protected] — for interviews, fact-checking, partnerships, and asset requests beyond this page. Boilerplate, fast facts, and deeper reading live on the press kit page.